Rick - The Inspiration behind Animal Pure®

Animal Pure is a family run business which started life as a direct result to help our adorable dog, Rick.

He was 1 ½ years old when he came to live with us and found his new home very different from his former "show dog" days and was understandably very nervous.  Along with his nervous temperament he also came to us with (what seemed at the time) allergies to everything, upset tummy and itchy skin being the worse offenders   - now we realised just why he had been rejected as good showing stock!!

To make life as comfortable for Rick as possible we began the long and difficult journey of finding out what was causing him so many problems.  We sympathise with any pet owner that has gone through this slow and difficult process - one day we would think that we had discovered something that may be the cause only to find it wasn't!

We did however begin to discover a number of everyday items that appeared to be triggers to making his conditions worse and at that point decided to embark on providing him with a more natural approach to his care and living.  For sometime we had been interested in organic and eco-friendly living ourselves and wanted to include Rick, after all we believe that our pets deserve as much care as any other member of the family.

Trying to find natural and environmentally friendly (chemical free) products was actually quite hard and in some cases we just didn’t really know what we were buying due to lack of information provided by the manufacturers.  We also discovered that we were not alone as there were others like us (with or without sensitive pets) also looking for the same things!  Determined to make a difference we embarked upon intensive research in to the possibility of making our own range of high quality pet accessories and products that were all natural and as environmentally friendly as possible. 

After consultations with many professionals including veterinarians and encouraged by friends, our company Animal Pure^® was born and has developed in to the range of products that you see today.  From very small beginnings we continue to to expand our range as the demand for our products increase and to offer our customers more variety and choice.

We are especially dedicated to other sensitive animals like Rick and for pet owners who are as equally dedicated to the environment as they are to their faithful companions.

Thank you to all our customers who have supported us so far and encouraged us on.